Vitamin D is U.K’s Top Single Vitamin Supplement

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Britain’s favorite single letter vitamin supplement is vitamin D which has risen 7 percentage points in the last year and is now used by 33% of vitamin, mineral, and supplement (VMS). Users are up from 26% in 2017 according to a research firm named Mintel.

While usage has ticked upward for all age groups, 35-54-year-olds are the main drivers, with usage rising from 22% in 201 to 35% in 2018 among this group.

A Vitamin D and Omega-3 Trail (VITAL) launched in 2010 and followed a healthy, racially diverse group of 25,871 American men, age 50 and older and women age 55 and older for up to six years to see whether more D really is better.

After two years of taking D, participants who developed cancer had a 25% reduced risk of dying from the disease.

600 IU’s PER DAY: This is the baseline dietary amount recommended by the U.S. government’s Institute of Medicine for adults under age 70 (800 IU’s for older adults) for optimal bone health. Too little D can mean softer or brittler bones, increasing your risk of fracture.

Bottom line: Supplement in moderation. If you want to hedge your bets and take 1,000 to 2,000 IU’s per day, that is very reasonable.

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May your days be filled with good health, good friends, good food, and most of all; much love,


Dexter D Black

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